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In partnership with ODs on Finance & the Williams Group, provide your team with the resources to help them excel & boost your practice to new heights.


Create the ultimate customer service culture within your practice, with first-hand knowledge and expertise designed to help improve your day-to-day operations. Improve your team's skills from home, the office and everywhere in between with hundreds of resources and courses focused on patient communication, business management and team training.


In partnership with Williams Group, DONE4YOU clients gain access to the Optometric Success Center (OSC) that specializes in training the entire practice from the front office to the back office based on real experiences from independent practices just like you!


 

Lunch & Learns - Live Online Training

Duration: 30 Minute Sessions

Lunch and Learns are live online events that review key concepts and answer questions you may have after taking courses within our online learning library.

Virtual Seating Limited - Register Today

Clinic

In this live training session, you will have an opportunity to review some key clinical concepts with our trainers that were presented in OSCL programs related to the clinic side of the practice. Examples are the programs, "Preliminary Testing Part 1", "Preliminary Testing Part 2", and "Clinical Workups".

Register Below.

Optical

In this live training session, you will have an opportunity to review some optical basics, semantics and conversations. You'll also be able to ask questions related to optical analysis and inventory management.

Register Below.

Practice Administrator

In this live training session, you will have an opportunity to review some key definitions and statistics, the importance of setting goals, effective ways to lead your team and best practices related to building a positive culture.

Register Below.

Reception & Billing

In this live training session, you will have an opportunity to review some key efficiencies at the front desk and best practices related to insurance and billing.

Register Below.


 

CE Summit - Virtual Webinars

Duration: 4-5 Hour COPE Accredited CE

In partnership with ODs on Finance, DONE4YOU clients gain access to monthly virtual CE webinars that highlight hot industry topics & learnings from independent practices like you. All webinars are COPE Accredited and $0 when you join the group!

Register Below or Learn More About Upcoming Events


July | Technology & Innovation Summit

The integration of technology from both the hardware and software side has become increasingly prevalent for practice to stay relevant and meet their patients’ needs. In this 2nd iteration of our technology and e-commerce summit, our speakers will explore exciting innovations that can be brought into practices to enhance the patient experience and subsequently enhance revenue generation.

Virtual Seating Limited - Register Today


August | Billing & Coding Bootcamp

Billing and coding may not be the most exciting subject, but being knowledgeable about it enables us to better generate revenue to further build our practices. In this 4 hour session, two of the OD authorities on billing/coding will deliver insightful deep dives into advanced techniques that ensure compliance and maximize profitability. With scope expansion continuing in the right direction, now is the time to bump up your B&C knowledge!

Virtual Seating Limited - Register Today


September | Anterior Segment Summit

Optometry has built two unique niches that both serve our patients with unique needs and bring in profitability as a result: specialty contact lenses and advanced dry eye treatment. In this Summit, we bring you knowledge about clinical + science aspects of these anterior segment niches and round it up with the unique financial opportunities if executed correctly. Perspectives on all of these topics will be provided by some of the most recognized speakers in our industry.

Virtual Seating Limited - Register Today


October | Posterior Segment Summit

Fact: we are not retina specialists. Fiction: we cannot be clinicians that manage and generate revenue from retinal conditions. In this 4 hour summit, our speakers will give overviews on commonly managed retinal conditions, the current + emerging technologies we can implement to best serve our patients with these retinal conditions and finally how to best manage our patients to maximize revenue and patient outcomes. Stop worrying about the retina and learn to love the posterior segment!

Virtual Seating Limited - Register Today


November | Binocular & Vision Therapy Summit

Get out your Brock string and red green filters, it’s time for a binocular vision & vision therapy summit! Except this one will be a bit different... In this summit event we will explore best practices in BV & VT management, the latest neuro-BV & migraine treatment, how to cold-start a VT program in your practice and how to become financially successful in running a practice. Learn how to never turn away another trope, and convert that strab into cash for your ever flourishing practice!

Virtual Seating Limited - Register Today

Register today & subscribe for future learning opportunities, trainings and more!



Top 20 Reasons Why Eye Care Doctors Should Market Their Practice

  1. Increased Patient Acquisition: Effective marketing strategies can attract new patients to your eye care practice, expanding your patient base and growing your business.

  2. Patient Retention and Loyalty: Marketing allows you to engage with your current patients, strengthening the patient-practitioner relationship and fostering loyalty, leading to repeat visits and referrals.

  3. Differentiation from Competitors: Marketing helps you stand out in a competitive industry, highlighting your unique services, expertise, and patient-centered approach.

  4. Brand Awareness: By marketing your practice, you increase brand visibility and awareness, ensuring that your target audience recognizes and remembers your name.

  5. Showcase Specializations and Expertise: Marketing allows you to showcase your specialized services and expertise, positioning yourself as a trusted authority in specific eye care areas.

  6. Education and Awareness: Through marketing efforts, you can educate patients about various eye conditions, preventive measures, and the importance of regular eye exams, contributing to overall eye health awareness.

  7. Promote New Services and Technologies: Marketing helps you introduce and promote new services, technologies, or treatments, ensuring that patients are aware of the latest advancements in eye care.

  8. Community Engagement: Marketing allows you to actively engage with your local community through events, sponsorships, and partnerships, creating a positive reputation and building relationships.

  9. Online Presence: In today's digital age, marketing helps you establish a strong online presence through a website, social media, and online directories, making it easier for patients to find and connect with your practice.

  10. Reputation Management: Through marketing, you can actively manage and enhance your practice's reputation by encouraging positive patient reviews and addressing any concerns or feedback.

  11. Referral Generation: Marketing efforts can generate referrals from satisfied patients, as well as from local healthcare providers or other professionals in the industry.

  12. Targeted Advertising: Marketing allows you to target specific demographics or geographic areas with tailored advertising campaigns, reaching the right audience with relevant messages.

  13. Stay Top-of-Mind: Consistent marketing efforts keep your practice top-of-mind for patients, ensuring they think of you when they need eye care services or recommend your practice to others.

  14. Seasonal Promotions: Marketing enables you to leverage seasonal promotions, such as back-to-school eye exams or holiday eyewear discounts, to drive patient engagement and boost sales.

  15. Patient Education Materials: Through marketing channels, you can provide informative and educational materials to patients, empowering them to make informed decisions about their eye health.

  16. Cross-Promotion with Partners: Marketing allows you to collaborate with other healthcare providers or eyewear retailers for cross-promotion, expanding your reach and mutually benefiting from shared audiences.

  17. Improve Patient Experience: Marketing efforts can focus on enhancing the patient experience, whether through improved communication, streamlined appointment scheduling, or personalized follow-ups.

  18. Enhanced Practice Image: Effective marketing helps shape a positive perception of your practice, emphasizing professionalism, innovation, and quality care.

  19. Stay Ahead of Competitors: By actively marketing your practice, you can outshine competitors who may not be investing in their marketing efforts, positioning yourself as the preferred choice among patients.

  20. Business Growth and Sustainability: Ultimately, marketing is a crucial driver of business growth and sustainability, ensuring a steady influx of patients, increased revenue, and long-term success.

By embracing marketing strategies, eye care doctors can effectively reach and engage with their target audience, differentiate themselves from competitors, and foster lasting patient relationships. Marketing is a powerful tool that allows eye care practices to thrive, grow, and make a positive impact on patients' eye health and overall well-being.

Get prepped before the next solar eclipse - October 14, 2023 & April 8, 2024.


The Last Eclipse

Do you remember the total solar eclipse that crossed the U.S. on August 21st, 2017? If you lived in, or traveled near the eclipse path you got to see either a full or partial solar eclipse that day.


If you missed that last sighting, the great news is that you could potentially have two more opportunities to see the beautiful phenomenon with your own eyes. With this beautiful sighting comes potential vision damage, so it's our job to focus on educating patients and our communities on safe eclipse viewing.

A crowd uses handheld solar viewers and solar eclipse glasses to safely view a solar eclipse. Credits: National Park Service


Safety First

During an annular solar eclipse, the sun isn't blocked by the moon completely making it dangerous to look directly at the sun without specialized eye protection designed for solar viewing. Even more, viewing it through a binoculars, telescopes, and cameras without a special filter can cause instant eye injury.


We recommend you prepare your practice for the events, especially if your community falls in the path of the eclipse.



Solar Eclipse Marketing for Eye Doctors

The frenzy and excitement around a rare lifetime sighting is a fun way to get your community involved! Your practice can make an impact by leading the charge when it comes to eye safety this eclipse.


Safe Viewing:

  • Beware of Fakes | Advise your patients to not search for eclipse glasses on the internet as they may not been properly tested and previously shown to be safe.

  • Safe Products | Purchase solar eclipse filters and glasses from reputable manufacturers as vetted by the American Astronomical Society (AAS) and conform to International Organization for Standardization (ISO) standards.

  • Make an Impact | To ensure your patients are remaining safe, you may feel inclined to give out safety glasses to your community, sell safety glasses in your practice, or host an event to teach safe eclipse viewing.

  • Do it for Me | We've already done the research! Ask us to order your practice-approved safety glasses for you through our approved vendors & negotiated vendor partners.


Education:

  • Get Social | Take to your social media channels to educate your patients on the importance of safe viewing, safety glasses what to do should there be an eye emergency event.

  • Get Staff Involved | Your staff is on the front lines of the patient experience! Train your staff with scripting and use doctor-to-optician handoffs as conversation starters.

  • Signage | Create educational collateral and signage to educate your patients while they are in your office on the upcoming event, safe viewing tips and indirect viewing methods.

  • Plan an Event | If your practice is in the path of the eclipse, it's not a bad time to take advantage of this rare event and utilize it as a community celebration event.


Although October feels far away, planning ahead is always a good idea! To make planning feel less daunting, we've consolidated the upcoming eclipse schedules & paths across the U.S. for you. If you need someone to market or educate the event on your behalf, we'll do it for you!


 

October 14, 2023 | Annular Solar Eclipse

Saturday, Oct. 14th, 2023, an annular solar eclipse will cross North, Central and South America. It will be visible in parts of the United States, Mexico and many countries in South and Central America.


In the U.S., the annular solar eclipse begins in Oregon at 9:13 a.m. PDT and ends in Texas at 12:03 p.m. CDT.

Location

Partial Eclipse Begins

Annularity Begins

Maximum

Annularity Ends

Partial Eclipse Ends

Eugene, Oregon

8:06 AM PDT

9:16 AM PDT

9:18 AM PDT

9:20 AM PDT

10:39 AM PDT

​Alturas, Calfornia

8:05 AM PDT

9:19 AM PDT

9:20 AM PDT

9:21 AM PDT

10:43 AM PDT

​Battle Mountain, Nevada

8:06 AM PDT

9:21 AM PDT

9:23 AM PDT

9:25 AM PDT

10:48 AM PDT

Richfield, Utah

9:09 AM MDT

10:26 AM MDT

10:28 AM MDT

10:31 AM MDT

11:56 AM MDT

Albuquerque, New Mexico

9:13 AM MDT

10:34 AM MDT

10:35 AM MDT

10:39 AM MDT

12:09 PM MDT

​San Antonio, Texas

10:23 AM CDT

11:52 AM CDT

11:54 AM CDT

11:56 AM CDT

1:33 PM CDT




April 8, 2024 | Total Solar Eclipse

On Monday, April 8, 2024, a total solar eclipse will cross North America, passing over Mexico, the United States and Canada. The total solar eclipse will begin over the South Pacific Ocean, then entering the United States in Texas, and traveling through Oklahoma, Arkansas, Missouri, Illinois, Kentucky, Indiana, Ohio, Pennsylvania, New York, Vermont, New Hampshire and Maine.


This table provides the time that totality begins in each US state. These areas will also experience a partial eclipse before and after these times.

Location

Partial Begins

Totality Begins

Maximum

Totality Ends

Partial Ends

Dallas, Texas

12:23 PM CDT

1:40 PM CDT

1:42 PM CDT

1:44 PM CDT

3:02 PM CDT

Idabel, Oklahoma

12:28 PM CDT

1:45 PM CDT

1:47 PM CDT

1:49 PM CDT

3:02 PM CDT

Little Rock, Arkansas

12:33 PM CDT

1:51 PM CDT

1:52 PM CDT

1:54 PM CDT

3:11 PM CDT

Poplar Bluff, Missouri

12:39 PM CDT

1:56 PM CDT

1:56 PM CDT

2:00 PM CDT

3:15 PM CDT

Paducah, Kentucky

12:42 PM CDT

2:00 PM CDT

2:01 PM CDT

2:02 PM CDT

3:18 PM CDT

Evansville, Indiana

12:45 PM CDT

2:02 PM CDT

2:04 PM CDT

2:05 PM CDT

3:20 PM CDT

Cleveland, Ohio

1:59 PM EDT

3:13 PM EDT

3:15 PM EDT

3:17 PM EDT

4:29 PM EDT

Erie, Pennslyvania

2:02 PM EDT

3:16 PM EDT

3:18 PM EDT

3:20 PM EDT

4:30 PM EDT

​Buffalo, New York

2:04 PM EDT

3:18 PM EDT

3:20 PM EDT

3:22 PM EDT

4:32 PM EDT

Burlington, Vermont

2:14 PM EDT

3:26 PM EDT

3:27 PM EDT

3:29 PM EDT

4:37 PM EDT

Lancaster, New Hampshire

2:16 PM EDT

3:27 PM EDT

3:29 PM EDT

3:30 PM EDT

4:38 PM EDT

​Caribou, Maine

2:22 PM EDT

3:32 PM EDT

3:33 PM EDT

3:34 PM EDT

4:40 PM EDT

For additional information on the upcoming eclipses - visit NASA.


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